Omniva Aims to Provide Universal Postal Services in Lithuania
The logistics and parcel delivery company Omniva is participating in a tender announced by the Communications Regulatory Authority of Lithuania for the provision of Universal Postal Services (UPS) for the period 2027–2035. With this step, Omniva seeks to introduce an innovative approach to postal services, foster healthy competition in the market, and lead the sustainable development of the postal service across the Baltic region.
The purpose of UPS is to guarantee that residents have access to essential postal services even in cases where the market does not naturally provide them or where such services would otherwise be unaffordable.
“The current UPS contract expires at the end of 2026, and participating in the tender feels like a natural step for us, as we have many years of experience providing UPS in Estonia. In Lithuania, we have held a postal services licence since 2006, and our infrastructure – an automated parcel sorting centre in Kaunas and the country’s largest network of 548 parcel lockers – would help make this possible,” says Martti Kuldma, CEO of the Omniva Group.
According to data from the Communications Regulatory Authority, universal postal service was only 6.3% of the market in 2024. Omniva’s Lithuania Team Lead, Tadas Drunga, believes that the traditional postal services model no longer meets today’s needs.
“Technological progress and changing customer habits are transforming the market – parcel lockers are becoming increasingly popular, while traditional services are used less frequently. At the same time, it is important to ensure that postal services remain accessible to everyone, especially in remote areas. We have a strategy to achieve this by integrating postal and parcel networks and introducing new delivery solutions,” says Drunga.
According to Kuldma, the UPS tender in Lithuania is an opportunity to start broader discussions about the future of the postal sector across the Baltic region.
“Across Europe, the decline in letter volumes has made the traditional postal model increasingly unprofitable. We are ready to take the lead on this issue in the Baltics. Providing universal services across multiple regions would make it possible to streamline processes and offer more efficient and attractive services to different customer segments – for example, by optimizing mail sorting and delivering services more sustainably in both Estonia and Lithuania,” adds Kuldma.
Omniva serves customers in all three Baltic countries and operates as an international logistics network in more than ten countries. In 2024, the company’s revenue reached €141 million, of which approximately 7 percent came from universal postal services.